Excerpt of Bloomberg article quoting GJC Legal Director Dr. Christine Ryan.
High-profile cases can nuance the debate by making even those averse to terminations recognize that it can be necessary — but normalization is vital. As Christine Ryan of the Global Justice Center argues, most abortion cases are not extreme; legislating only for the exceptions risks leaving many people behind, and abortion outside normal reproductive healthcare. Another risk is that only those who elicit our compassion are seen as deserving of this freedom. “Women shouldn't need to make us cry to have their rights respected,” Ryan says.
Both in Latin America and in Ireland, language choices helped to break down taboos. Avoiding heavily charged words (including abortion), campaigns have focused on the voluntary interruption of pregnancy as a medical procedure. Ireland’s was notable for its emphasis on hope. Its “Together for Yes” campaign featured slogans like “Sometimes a private matter needs public support” and advertisements that called to mind unifying national events, encouraging voters to drive change. The Niñas No Madres campaign in Latin America sought to shield young girls by encouraging the girls to be seen as just that — children.